September 23, 2020
DROOL proudly announces its launch as the first-ever quarterly magazine that puts dogs at the heart of the story. Written as a celebration of our canine companions, DROOL is a new platform from pet nutrition company, BIXBI, to share the most interesting stories about dogs. While editorial coverage around man’s best friend has typically revolved around product reviews and training tips, DROOL goes deeper into dog’s lives than ever before to discover the experiences, relationships and connections with our dogs that enrich our lives.
The inaugural issue introduces readers to 96 pages of curated, dog-centric editorial with in-depth features that uncover compelling canine stories. The full-length articles spotlight the most interesting things our four-legged friends are doing across the country, including a pair of Italian Maremma sheepdogs managing livestock at Hanzell Winery in California, service dogs helping with prisoner counseling through non-profit organization, Pawsitive Change, and pups working alongside their owners at Denver-based record of the month club, Vinyl Me, Please.
DROOL also playfully explores the connections at the heart of the canine-human relationship – from a first-hand narrative of a new owner on his first 5,000 mile road trip with his new puppy, Blue, to a look at Mork Skywalker, the rescue dog turned internet sensation with a strong resemblance to Yoda. Further highlighting the joy that dogs bring into their pet parent’s lives, the first issue contains an interview with “Mean Girls” Broadway star and dog fanatic, Erika Henningsen.
“With over a decade in the pet industry, I’ve had the privilege of discovering so many cool dogs and awesome people whose stories haven’t been told,” shared James Crouch, Editor-In-Chief of DROOL and Founder & CEO of BIXBI. “DROOL was born out of the desire to provide free access to these types of interesting narratives that have been previously undocumented in the world of pets. Our editorial isn’t about tips and tricks for dogs – we’re going direct to the core of dogs’ lives, and telling the most intriguing stories about pups and dog lovers.”
Alongside the curated editorials and bold visuals, DROOL features unique, canine-focused artwork throughout the issue that highlights a variety of styles from independent artists nationwide. Photography from Keith Ladzinski, contributor to National Geographic and world renowned photographer, is additionally included to bring light to the playful, unseen moments of the canine existence.